What is brand photography and do you need it for your business?

Brand photography is for small business owners and entrepreneurs who want to use photography to help build their brand and online presence. Photos that truly show off your unique personality and style are so important when establishing your brand. You’ve worked hard to develop your brand and business into what it is – showcase all that hard work with consistent images!

Custom brand photography allows you to establish your brand across all visual platforms – from social media to your website to printed materials. In today’s world, we gain many of our customers and clients through an online platform. You aren’t going door to door introducing yourself to everyone in town, they are searching and finding you online. The main goal of your brand photography is to share yourself and your products or services with potential clients. Consistent photography can convey a sense of professionalism to your audience which will help build trust in you and your brand. The more your audience trusts you, the more likely they will be to use your services and stay loyal to your brand.

DO YOU NEED A PHOTOGRAPHER FOR YOUR BRAND?

You don’t have to hire a professional photographer for your brand. Other options would be to either take the photos yourself or use stock photography.

Taking photos yourself might be the cheapest option for you, but the time commitment is greater. You may not have the necessary skills or time to devote to photography – especially when that time needs to be spent in other areas of your business. However, if you need to save the funds, this is a great option- you just have to be willing to spend the time on it! Having basic photography knowledge could prove useful in other areas of your business as well.

Using stock photos is another option. The benefit here is that you can often find free or inexpensive stock images by simply scrolling through a website and downloading them directly to your computer. The downside to using stock photography is that they are not unique to you and your business. You may find the same imagery on hundreds of other websites as well.

Hiring a photographer is going to be the most expensive of these choices, however, a professional photographer will be able to edit your photos consistently and according to your brand so they all convey your theme and style. Using a photographer will also free up your time so you can focus on other areas of your business. Having a gallery full of professional images to pull from will make updating your website and social feeds a breeze!

Overall, quality brand photography will help establish you as a professional and your clients will know that you are serious about your business and value yourself enough to make an investment. On-brand photos will convey the quality of your work and customer experience – leaving your customers confident that they can trust you.

I’D LOVE TO HEAR FROM YOU

Tell me about your brand. Have you used brand photography? Has it made a difference for your business?

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