Three things your Instagram Bio Needs

Unless you’ve been hiding away from all forms of technology and social media, you have heard of (and probably already have) an Instagram profile. Instagram is an amazing social platform that allows you to share beautiful images and engage with followers. And while having a place to share your experiences and photos of your kids with your friends and family is important, as a business, you should also be using Instagram as a tool to actually grow your business. It is a place for you to showcase your products, share information about the services you offer, as well as an opportunity to engage with potential customers. Instagram is a place for you to convert visitors into followers, and followers into customers.

More and more consumers today are turning to Instagram to search for a brand or business. It’s an authentic place for them to see what products you have to offer and the “voice” of your company. They can also quickly look through tagged photos to see how other people are using your products and what they look like in real life, versus the highly edited professional photos that can often be found on our websites.

Because Instagram has become a type of modern search engine for consumers, what your Instagram bio says about you is super important. Gone are the days where a simple inspiring quote or a list of “I enjoy long walks on the beach” type messages are enough. You want consumers to be able to instantly know certain information about you when they land on your page without having to scroll or navigate around. Your Instagram profile and bio should very quickly tell visitors who you are, what you offer, and what action you want them to take. As a business, the purpose of your Instagram profile should be to convert followers into customers.

#1 WHO ARE YOU?

Whether you’re running your business through your personal Instagram page, or have a separate page for your business, you want to let followers know who you are. This is usually accomplished by having your name or your brand name in the “Name” section of your Instagram profile.

*An extra tip for you: The “Name” field is the only part of your bio that is searchable on Instagram. To optimize your account to be searchable for a specific product or service that you offer, you may consider putting that search term or key word in your “Name” field as well. For example, if you sell jewelry, your name on Instagram could be “Brand Name Jewelry”.  Now your profile will show up for anyone searching for your brand name specifically, or for jewelry.

 #2 WHAT DO YOU OFFER?

You only have a limited number of characters available for your Instagram bio, so in as few words as possible, you want to include exactly what it is that you do. This information will help visitors quickly determine whether or not they would be interested in following you, so take some time to think about it. This little sentence could be what gains you a new customer or not. No pressure, right?! Think about these questions when determining what to include:

What industry are you in?

What problem do you solve for the consumer visiting your profile?

What’s the mission of your brand?

What types of products do you sell?

What service do you offer?

Check out this example from Lenny & Eva, a wholesale jewelry manufacturer. Their Instagram bio clearly states who they are (Lenny & Eva Jewelry- also note that searchable key word in the name), and what they sell (inspirational accessories for women). 

#3 WHAT’S YOUR CALL TO ACTION?

Instagram allows you to put only one clickable link in your profile. That’s the only website or link that a consumer can actually click on and it will direct them to from your profile. What is the main action that you want visitors to take when they come across your Instagram profile? Depending on your business, this could be to either shop your website, join your email list, read your latest blog post, or to book a service. Use the “Website” field in your Instagram bio to put whatever you want you main call to action to be.

It’s also important to tell your followers what the link in your bio is. The last line of text in your Instagram bio should tell followers what they are going to get when they click on your link. If you are directing people to your website, then the last sentence in your bio might say, “Shop our latest release here 👇🏼.” If you are asking people to subscribe to your email list, you could say, “Join our email list – get a FREE eBook ⤵.” Tell your followers where they will be directed by clicking on your link.

If you can’t decide on one main call to action for your Instagram, you can use a free tool like Linktree to optimize your link. You would insert your Linktree link into your Instagram bio, and it would then direct followers to a list of multiple destinations you have preselected. By making multiple destinations available, followers then have the choice of your recent content they are most interested in viewing: your website, join your mailing list, read your blog posts, etc. This is an excellent tool to use to really optimize your Instagram link.  

Lenny & Eva uses Linktree to send customers to either shop their website, or to join their email list and receive a discount code. Here’s what it looks like when you click on their Linktree link: 

To recap, the 3 things your Instagram Bio needs are to clearly tell your followers who you are, what you offer, and what action you want them to take. Head on over to your Instagram profile now and read through your bio. Does it include a random list of things you love, or are you maximizing this space and converting followers into customers? Go ahead and give your Instagram bio an update today! 

XOXO,

Lindsey

Why you need a Facebook Group

Facebook recently announced a change to their platform that will now favor Groups and Events. As a business, if you don’t already have an established Facebook group for your customers, you may not have put too much thought into this change. BUT, we urge you to take another look at how a Facebook group could benefit your business.

With the new change to the platform, posts from groups will now be given priority in your news feed. If you personally are a member of other Facebook groups, you may have already noticed this! Posts from groups that you are involved in are popping up more and more in your feed. What does this mean for you and your business? By establishing a FB group community of customers or potential customers, you are able to offer a more personal interaction with your followers as well as gain priority status in their news feed. If you’re serious about building a relationship with customers in a personal way, and finding a new avenue to generate sales, Facebook groups are your go-to.

Page vs. Group

If you already have a presence on Facebook, you more than likely have a business page. Your Facebook Page is your official business account. Your page is visible to anyone, includes reviews, and links to your website and social pages. You are also able to take advantage of all of FB’s advanced advertising tools through your Facebook page!

A group is created through your personal Facebook profile and visible only to those you choose to allow as members. You can set up your group to either public or closed. Public groups are open to anyone, closed groups are searchable but only approved members can view the content within the group. Your organic reach is much greater through a group compared to a page. Groups are designed for users with common interests to gather and communicate, and now with their priority placement on the platform, they are the perfect place for you to communicate directly with your customers.

I would suggest having both a business FB page and a group! They both serve a different purpose and it’s good to be active on both.  

How to Create a Facebook Group

  • On the blue Facebook header, click ‘Create’, and then choose ‘Group’. You will do this while you’re active under your personal Facebook profile.
  • Name your group! I would suggest sticking to your brand name and a descriptive that fits your brand.
  • Add some people. You can add friends and family at this step if you would like. However, I would suggest waiting until you have everything set up before adding members.
  • Select Privacy: Do you want a public or closed group? If you want to ask members to ‘share’ anything from within the group, the group needs to be public.
  • Add a cover photo. Be sure to keep this updated!
  • The description of your group is visible to both members and non-members of your group. Briefly outline what your group is about, what members can expect, links to your website and social pages, and any group rules or guidelines you want to mention.
  • Mange your group ‘settings’ and make sure you have everything set up the way you want it!

After you have set up your group (or even if you have an established group), be sure to make a welcome post that shares a little bit about why you’ve set up a group and what they can expect by joining. You’ll want to PIN this post to the top of your group page so that everyone sees it!

Then, begin your strategy for sharing your group, adding new members, and letting them know what’s in it for them. Will you be sharing exclusive offers? First dibs on new products? Sneak peeks? Giveaways? Daily doses of inspiration? Sharing funny GIFs? Understanding your brand and your ideal audience is so important here. Use your group as the most personal extension of your brand to build relationships which leads to greater sales!

How to Add Members

  • Share your group link on your Facebook Page and personal page!
  • Manually add members that you are friends with by typing their name in the ‘Invite Members’ bar (located in the right sidebar of your group)
  • Invite members by their email addresses in the ‘Invite Members’ bar
  • Create an email about your new group and send it out to your subscribers with the link to join! You can also add a permanent link to your group in the footer of all your emails.

Content is important

Now that you have your group up and running and you’ve started to add new members, it’s time to think about what should you post? A Facebook Group is interactive – work on building a community of people, not just a sales page. Here’s a list of ideas to get you started:

  • Get to know you and your staff! Behind the scenes, a day in the life, videos at events, etc.
  • Relationship building. Share stories, how-to’s, and quotes. These are great conversation starters to help boost engagement!
  • Quality product photos. You have something to sell, so you don’t want to neglect this totally by never discussing your product within the group. But even with a product specific post, brainstorm ways you can interact with your customers on a personal level through the post. Why would someone benefit from owning this, why do they need it, how will it help improve their life?
  • Promotions and/or Giveaways

A Facebook Group is an excellent place for you to engage with your customers and create a community of people with similar interests. I encourage you to get started on establishing your own business group today. Take advantage of the current favor to Groups on Facebook and begin building your community!

XOXO,

Lindsey

What is brand photography and do you need it for your business?

Brand photography is for small business owners and entrepreneurs who want to use photography to help build their brand and online presence. Photos that truly show off your unique personality and style are so important when establishing your brand. You’ve worked hard to develop your brand and business into what it is – showcase all that hard work with consistent images!

Custom brand photography allows you to establish your brand across all visual platforms – from social media to your website to printed materials. In today’s world, we gain many of our customers and clients through an online platform. You aren’t going door to door introducing yourself to everyone in town, they are searching and finding you online. The main goal of your brand photography is to share yourself and your products or services with potential clients. Consistent photography can convey a sense of professionalism to your audience which will help build trust in you and your brand. The more your audience trusts you, the more likely they will be to use your services and stay loyal to your brand.

DO YOU NEED A PHOTOGRAPHER FOR YOUR BRAND?

You don’t have to hire a professional photographer for your brand. Other options would be to either take the photos yourself or use stock photography.

Taking photos yourself might be the cheapest option for you, but the time commitment is greater. You may not have the necessary skills or time to devote to photography – especially when that time needs to be spent in other areas of your business. However, if you need to save the funds, this is a great option- you just have to be willing to spend the time on it! Having basic photography knowledge could prove useful in other areas of your business as well.

Using stock photos is another option. The benefit here is that you can often find free or inexpensive stock images by simply scrolling through a website and downloading them directly to your computer. The downside to using stock photography is that they are not unique to you and your business. You may find the same imagery on hundreds of other websites as well.

Hiring a photographer is going to be the most expensive of these choices, however, a professional photographer will be able to edit your photos consistently and according to your brand so they all convey your theme and style. Using a photographer will also free up your time so you can focus on other areas of your business. Having a gallery full of professional images to pull from will make updating your website and social feeds a breeze!

Overall, quality brand photography will help establish you as a professional and your clients will know that you are serious about your business and value yourself enough to make an investment. On-brand photos will convey the quality of your work and customer experience – leaving your customers confident that they can trust you.

I’D LOVE TO HEAR FROM YOU

Tell me about your brand. Have you used brand photography? Has it made a difference for your business?

Wildly Curative

I finished up a fun shoot last week with a local business owner in Baxter, TN. I pulled this official introduction from her!

“Hi! Wildly Curative is currently an extension of me, Elisa, and my passion for bringing holistic healing on a spiritual, emotional, and physical level to my community and ya know the whole world. I am a Licensed Professional Counselor in the great state of Tennessee where I call home and a coach for those who aren’t calling Tennessee home, yet. Wildly Curative in the physical sense resides in Baxter, TN where we watch the train come by twice a day and visit with the neighbors four times as much. It’s wonderful…

I believe laughter is probably the best medicine that exists, and that connection to the Creator regenerates more than we can ever know. I am an advocate of empowering people to heal on their own terms within their own means when possible and use Doterra Essential Oils 99% of the day. I am certain that each of us has our own specific calling on our life and when we follow that Earth becomes a better and healthier place to all…

I know this world is changing. I know it’s for the better. I am thrilled we get to do this life together.”

You can find out more about Elisa and her business at wildlycurative.com



Meet Bowie Blue

There are not many things in life more fun than…. a great pair of earrings. Bright, bold, and unapologetically F.U.N.!

You can view this entire collection of colorful accessories over on their website (www.mybowieblue.com), but before you do take a peek at a few of the recent photos I captured for this brand.


I love being able to capture photos just like this for brands to use to promote the products they are passionate about. I know all about the struggle of constantly having to try and create and find content to use for your social feeds, website, and email marketing.

If having a gallery full of branded images is something that would be beneficial to you and your business, shoot me an email and let’s chat about it!

blog post ideas

When I first decided that I would launch a website/blog, my initial hesitation was, “What in the world am I going to write about?” Then came all the other normal insecurities: What if no one reads my posts? Do I have anything important to say? Will I be wasting time? Other people are successful, but that’s just not for me. I’m too busy to do this. I have way too many other things on my plate. My life isn’t really all that interesting or exciting.

Because I was having all of those negative thoughts and feelings, I knew this was something I had to explore. Ignoring insecurities and negative self-talk is definitely not easy, but if I can spend any amount of my brain power telling myself that I can’t or shouldn’t do something, then I know I need to make it a priority and actually DO it. Shut. That. Voice. Down. I would NEVER let someone else talk to me that way, or allow someone else to tell me I couldn’t do something, so WHY would I allow myself to speak to me that way?

While I am far from having it all figured out, I did create this workbook to help get me started. I plan to check off every single one of these topics personally, and challenge you to do the same as well. Your voice is important. Your opinion and point of view is valuable. If you feel yourself dismissing an idea or dream due to negative thoughts, please remember that sometimes we are our own worst enemy and are much harder on ourselves. Kick those thoughts to the curb, and do you! Be you!

Download my FREE list of blog post ideas and a workbook to help get your ideas flowing. Create content for your blog, website, or social posts and start growing your business today!

my top 5 podcasts

I shared a little bit already about my obsession with knowledge. (It’s a problem, but the best kind to have right?) One of my favorite ways to gather new info is through podcasts. I can listen to them in the car, while I’m cooking dinner, or even at night before I go to bed. It’s a easy way for me to squeeze in a little something every day.

Today, I am sharing some of my current favorite podcasts. Topics on these range from business to self improvement to inspiring stories, but I love them all!

podcast, marketing, personal brand, grow your business, entrepreneur

#1 Goal Digger

Jenna Kutcher is an amazing marketing entrepreneur, educator, and photographer! If you haven’t visited her website, don’t currently follow her on social, or have never listened to her podcast, then go. Go now! She has TONS of great info and courses you can take.

#2 RISE

If her two best-selling books (Girl, Wash Your Face and Girl, Stop Apologizing) aren’t proof enough that this lady is incredible, then check out her podcast! Rachel Hollis shares all the tools to improve yourself and your business!



#3 SHOPIFY MASTERS

My inner nerd is totally coming out now! Need marketing and commerce strategies to grow on online business? This is the podcast for you. Here’s where you find all the information on how to build, launch, and grow a profitable online store.

#4 BRAND NEW NATION

This podcast is hosted by Dani & Kriss who interview content creators about what they do each and every day. If you have questions about building a personal brand, gaining new followers, and starting an online business, then this would be a great resource for you!

#5 Boss Girl Creative

If you’re interested in taking your blog or creative business to the next level, then this would be a great podcast for you. Taylor Bradford educates you on how to move your business forward and discusses topics like affiliate marketing, defining your niche, and sponsorships.

Those are the five podcasts that are currently on rotation in my car! I may only get 5 minutes of an episode at a time, but the motivation and knowledge that I can squeeze into 5 minute increments are worth it. I am always on the hunt for good, inspiring information.

If you love podcasts as much as I do, I would love to hear which ones are your favorite!

i don’t look the part…

I am currently on day “I have no clue how long it’s been since I washed my hair” and I have a million tabs open in my brain. It’s a constant struggle of wanting to get all the things done [right now].

I attended a conference last week (Ah-mazing!), am currently enrolled in multiple online courses, and teach myself something new every.single.day. I don’t want to ever settle. I always want to know more, be more, be better. I have an addiction to knowledge. Which then turns into a giant to-do list of all the things I need to change, implement, create, or start. I have the best job(s) in the world. I get to have crazy ideas. Big ideas and big goals. And I get to crush them. 👊🏼 Sometimes they don’t work out exactly as planned, but they always work out.

I just started a new book about how I don’t have to apologize for working hard and the #momguilt that I often put on myself and others try to throw my way can get the heck out my head. 👋🏻

I think I have always held back from sharing the knowledge I have gained over the years because I never felt like I was an “expert” at anything. Why would anyone listen to me? Why would anyone be impressed with what I have to say? It has taken multiple people, and being in a room full of other boss ladies, to realize that I know a lot of what they are saying…I have just never been brave enough to stand up and share it. I may not always look the part 💁🏻‍♀️🤷🏻‍♀️, and it may have been 10 days since I last washed by hair, but this girl is working. And I love it. Ladies, don’t apologize for being awesome- you’ve earned it!! 👏🏼👏🏼


Have you ever let limiting beliefs hold you back from achieving your dreams? Sometimes, the biggest obstacle is ourselves. Don’t let the fear of failure, or embarrassment, or lack of knowledge stop you from progressing in your business. Follow your heart – your head will find a way to catch up.