Three things your Instagram Bio Needs

Unless you’ve been hiding away from all forms of technology and social media, you have heard of (and probably already have) an Instagram profile. Instagram is an amazing social platform that allows you to share beautiful images and engage with followers. And while having a place to share your experiences and photos of your kids with your friends and family is important, as a business, you should also be using Instagram as a tool to actually grow your business. It is a place for you to showcase your products, share information about the services you offer, as well as an opportunity to engage with potential customers. Instagram is a place for you to convert visitors into followers, and followers into customers.

More and more consumers today are turning to Instagram to search for a brand or business. It’s an authentic place for them to see what products you have to offer and the “voice” of your company. They can also quickly look through tagged photos to see how other people are using your products and what they look like in real life, versus the highly edited professional photos that can often be found on our websites.

Because Instagram has become a type of modern search engine for consumers, what your Instagram bio says about you is super important. Gone are the days where a simple inspiring quote or a list of “I enjoy long walks on the beach” type messages are enough. You want consumers to be able to instantly know certain information about you when they land on your page without having to scroll or navigate around. Your Instagram profile and bio should very quickly tell visitors who you are, what you offer, and what action you want them to take. As a business, the purpose of your Instagram profile should be to convert followers into customers.

#1 WHO ARE YOU?

Whether you’re running your business through your personal Instagram page, or have a separate page for your business, you want to let followers know who you are. This is usually accomplished by having your name or your brand name in the “Name” section of your Instagram profile.

*An extra tip for you: The “Name” field is the only part of your bio that is searchable on Instagram. To optimize your account to be searchable for a specific product or service that you offer, you may consider putting that search term or key word in your “Name” field as well. For example, if you sell jewelry, your name on Instagram could be “Brand Name Jewelry”.  Now your profile will show up for anyone searching for your brand name specifically, or for jewelry.

 #2 WHAT DO YOU OFFER?

You only have a limited number of characters available for your Instagram bio, so in as few words as possible, you want to include exactly what it is that you do. This information will help visitors quickly determine whether or not they would be interested in following you, so take some time to think about it. This little sentence could be what gains you a new customer or not. No pressure, right?! Think about these questions when determining what to include:

What industry are you in?

What problem do you solve for the consumer visiting your profile?

What’s the mission of your brand?

What types of products do you sell?

What service do you offer?

Check out this example from Lenny & Eva, a wholesale jewelry manufacturer. Their Instagram bio clearly states who they are (Lenny & Eva Jewelry- also note that searchable key word in the name), and what they sell (inspirational accessories for women). 

#3 WHAT’S YOUR CALL TO ACTION?

Instagram allows you to put only one clickable link in your profile. That’s the only website or link that a consumer can actually click on and it will direct them to from your profile. What is the main action that you want visitors to take when they come across your Instagram profile? Depending on your business, this could be to either shop your website, join your email list, read your latest blog post, or to book a service. Use the “Website” field in your Instagram bio to put whatever you want you main call to action to be.

It’s also important to tell your followers what the link in your bio is. The last line of text in your Instagram bio should tell followers what they are going to get when they click on your link. If you are directing people to your website, then the last sentence in your bio might say, “Shop our latest release here 👇🏼.” If you are asking people to subscribe to your email list, you could say, “Join our email list – get a FREE eBook ⤵.” Tell your followers where they will be directed by clicking on your link.

If you can’t decide on one main call to action for your Instagram, you can use a free tool like Linktree to optimize your link. You would insert your Linktree link into your Instagram bio, and it would then direct followers to a list of multiple destinations you have preselected. By making multiple destinations available, followers then have the choice of your recent content they are most interested in viewing: your website, join your mailing list, read your blog posts, etc. This is an excellent tool to use to really optimize your Instagram link.  

Lenny & Eva uses Linktree to send customers to either shop their website, or to join their email list and receive a discount code. Here’s what it looks like when you click on their Linktree link: 

To recap, the 3 things your Instagram Bio needs are to clearly tell your followers who you are, what you offer, and what action you want them to take. Head on over to your Instagram profile now and read through your bio. Does it include a random list of things you love, or are you maximizing this space and converting followers into customers? Go ahead and give your Instagram bio an update today! 

XOXO,

Lindsey

Why you need a Facebook Group

Facebook recently announced a change to their platform that will now favor Groups and Events. As a business, if you don’t already have an established Facebook group for your customers, you may not have put too much thought into this change. BUT, we urge you to take another look at how a Facebook group could benefit your business.

With the new change to the platform, posts from groups will now be given priority in your news feed. If you personally are a member of other Facebook groups, you may have already noticed this! Posts from groups that you are involved in are popping up more and more in your feed. What does this mean for you and your business? By establishing a FB group community of customers or potential customers, you are able to offer a more personal interaction with your followers as well as gain priority status in their news feed. If you’re serious about building a relationship with customers in a personal way, and finding a new avenue to generate sales, Facebook groups are your go-to.

Page vs. Group

If you already have a presence on Facebook, you more than likely have a business page. Your Facebook Page is your official business account. Your page is visible to anyone, includes reviews, and links to your website and social pages. You are also able to take advantage of all of FB’s advanced advertising tools through your Facebook page!

A group is created through your personal Facebook profile and visible only to those you choose to allow as members. You can set up your group to either public or closed. Public groups are open to anyone, closed groups are searchable but only approved members can view the content within the group. Your organic reach is much greater through a group compared to a page. Groups are designed for users with common interests to gather and communicate, and now with their priority placement on the platform, they are the perfect place for you to communicate directly with your customers.

I would suggest having both a business FB page and a group! They both serve a different purpose and it’s good to be active on both.  

How to Create a Facebook Group

  • On the blue Facebook header, click ‘Create’, and then choose ‘Group’. You will do this while you’re active under your personal Facebook profile.
  • Name your group! I would suggest sticking to your brand name and a descriptive that fits your brand.
  • Add some people. You can add friends and family at this step if you would like. However, I would suggest waiting until you have everything set up before adding members.
  • Select Privacy: Do you want a public or closed group? If you want to ask members to ‘share’ anything from within the group, the group needs to be public.
  • Add a cover photo. Be sure to keep this updated!
  • The description of your group is visible to both members and non-members of your group. Briefly outline what your group is about, what members can expect, links to your website and social pages, and any group rules or guidelines you want to mention.
  • Mange your group ‘settings’ and make sure you have everything set up the way you want it!

After you have set up your group (or even if you have an established group), be sure to make a welcome post that shares a little bit about why you’ve set up a group and what they can expect by joining. You’ll want to PIN this post to the top of your group page so that everyone sees it!

Then, begin your strategy for sharing your group, adding new members, and letting them know what’s in it for them. Will you be sharing exclusive offers? First dibs on new products? Sneak peeks? Giveaways? Daily doses of inspiration? Sharing funny GIFs? Understanding your brand and your ideal audience is so important here. Use your group as the most personal extension of your brand to build relationships which leads to greater sales!

How to Add Members

  • Share your group link on your Facebook Page and personal page!
  • Manually add members that you are friends with by typing their name in the ‘Invite Members’ bar (located in the right sidebar of your group)
  • Invite members by their email addresses in the ‘Invite Members’ bar
  • Create an email about your new group and send it out to your subscribers with the link to join! You can also add a permanent link to your group in the footer of all your emails.

Content is important

Now that you have your group up and running and you’ve started to add new members, it’s time to think about what should you post? A Facebook Group is interactive – work on building a community of people, not just a sales page. Here’s a list of ideas to get you started:

  • Get to know you and your staff! Behind the scenes, a day in the life, videos at events, etc.
  • Relationship building. Share stories, how-to’s, and quotes. These are great conversation starters to help boost engagement!
  • Quality product photos. You have something to sell, so you don’t want to neglect this totally by never discussing your product within the group. But even with a product specific post, brainstorm ways you can interact with your customers on a personal level through the post. Why would someone benefit from owning this, why do they need it, how will it help improve their life?
  • Promotions and/or Giveaways

A Facebook Group is an excellent place for you to engage with your customers and create a community of people with similar interests. I encourage you to get started on establishing your own business group today. Take advantage of the current favor to Groups on Facebook and begin building your community!

XOXO,

Lindsey

Meet Bowie Blue

There are not many things in life more fun than…. a great pair of earrings. Bright, bold, and unapologetically F.U.N.!

You can view this entire collection of colorful accessories over on their website (www.mybowieblue.com), but before you do take a peek at a few of the recent photos I captured for this brand.


I love being able to capture photos just like this for brands to use to promote the products they are passionate about. I know all about the struggle of constantly having to try and create and find content to use for your social feeds, website, and email marketing.

If having a gallery full of branded images is something that would be beneficial to you and your business, shoot me an email and let’s chat about it!